Fashion brands have long resorted to advertisements featuring people wearing negligible amount of clothing to sell clothes. Because sex sells, plain and simple! Racy ads create controversies and that, in turn, get people talking. From Gucci’s
controversial body hair ad to Milind Soman and Madhu Sapre promoting Tuff shoes naked, we’ve rounded up some of the boldest and raciest ads of the past. See who made the cut.
1) Tuff Shoes, 1995
This advertisement featuring the then hot supermodel couple Madhu Sapre and Milind Soman promoting Tuff shoes, naked, with a python wrapped around their bodies, stirred the nation in 1995. Ahead of its time and way too bold, the advertisement, quite obviously, got a lot of flak in the form of protests from social organizations.
2) Calida, 1998
Calida, a Switzerland-based innerwear brand, got Bipasha Basu and Dino Morea to pose for one of their print ads. Although the lead pair was complimented for their palpable chemistry, that still didn’t stop the ad to run into controversy for it was said to be quite provocative.
3) Gucci Spring, 2003
The king of controversies, Tom Ford, shot one of his many raciest ads with Gucci that showcased his latest collection. The result, as evident, is overtly sexual with this photo of model Carmen Kass with the iconic Gucci emblem shaved into her pubic hair. The ad till today remains prohibited.
4) Tom Ford for Men, 2007
Need we explain this at all? Quite self explanatory and scandalous, it’s a pretty controversial ad even by Tom Ford standards. But, guess what, it’s still tame compared to what’s coming ahead.
5) Dolce and Gabbana Spring, 2007
Did Dolce and Gabbana mean to stimulate gang rape in one of their ads? Probably; probably not, but this one pretty much remains the most controversial ads in the history of fashion advertisements.
6) Marc Jacob’s Lola perfume, 2011
UK’s Advertising Standards Authority, in 2011, banned the ad featuring Dakota Fanning because it seemed to ‘sexualise children.’ The actress actually looked under the age of 16 which is why this sexually titillating ad was banned from all the media forms.
7) Tom Ford SS08 Menswear Campaign
Sex sells and we buy. That’s exactly how Tom Ford has managed to create an entire empire out of it. But this one just looms on the border of being pornographic. When it comes to sexually explicit photoshoots, this one just takes the cake.
8) Emporio Armani Underwear Spring, 2009
If the uber-hot David and Victoria Beckham strip down to their underwear to shoot for the fashion brand Emporio Armani, the campaign’s bound to create headlines.
9) Donna Karan Hosiery Fall, 1991
Donna Karan is plain sexiness personified and this 90s ad has to be one of her sexiest best ever. We’re not even sure if she is wearing a pantyhose, but that’s just who she is.
10) Suit Supply, 2010
This ad was banned from Facebook, and rightly so because it just pushes the boundaries. Aptly titled ‘Shameless’, this men’s suit maker brand left no stone unturned from being raunchy.