Ram Charan's fans have started hungama to celebrate the March 27th, which happens to be the day of Cherry's birthday. Especially this particular organization called “Exclusive Charan Fans" aka “ECF" is doing extraordinary hungama in towns like Kurnool.
Already a special logo with wings has been designed for ECF and they are widely associated with promoting only Ram Charan from mega family. This group may patron or may not patronage other heroes from Mega camp; they however solely focus only on Charan. Though
Senior Mega fans are expressing opinion that these individual camps may create unnecessary rifts like already Pawan Kalyan fans have created, still they do all the hungama.