Director Rajamouli is helming the most ambitious project Tollywood has ever seen. This is Baahubali and the clock is ticking for the audio event. Filmmakers are planning to launch the audio on May 31st in the presence of all Indian superstars.Now, latest reports from the film circles saying that audio launch telecast rights have been sold to TV5 Channelfor a whopping 1 crore. It is an obvious fact that this event will garner the highest TRP for any channel and that is the reason Channel agreed to sepnd 1 crore.In the meantime it is coming out that filmmakers are spending a bomb on the audio launch. The film audio rights were owned by lahari music.