Actress Nayantara is playing the female lead role in the big budget film 'Kashmora'. She will be seen as Ratnamahadevi in the movie and the first look was launched today at midnight. The look has gone viral instantly, with an India wide trend on Twitter. Nayantara's look and costume have come in for appreciation from all quarters. The movie is being produced by PVP Cinema for the Telugu version and Karthi will be seen as the hero. The film is being released simultaneously in both Telugu and Tamil. Nayantara may well be in for a superb role in this movie.