Mills & Boon- worlds biggest brand in romantic fiction - has announced a countrywide hunt for models to feature on the cover of its novels.
As per reports, The,titled M&B Cover Model Hunt, the hunt is part of the publishing brands fourth season of Friends For Life campaign and is a specific initiative aimed at its fans community in India.
The hunt will select three male and three female models to feature on its forthcoming novels. It is noteworthy that M&B novels have traditionally featured American and European models for decades and with the Hunt, it has become the first global publishing brand to take Indian models on its international titles.
Says Amrita Chowdhury, Publishing Director, Harlequin India, Harlequin India is excited to announce the third edition of the Mills & Boon Friends for Life cover model hunt, a platform to discover fresh, new faces. It is a wonderful opportunity for aspiring models to showcase themselves, make it to the covers of Mills & Boon books in India and overseas, or be discovered by other major brands.
Our previous winners have done this and much more. The previous seasons of the hunt witnessed an overwhelming number of entries from across different parts of India. Winning models were subsequently chosen and featured in over 12 Mills & Boon novels Indian Author Collection.
Post their M&B features, these models have since then landed lucrative modeling assignments and have taken up modeling as a serious career. To them, Mills & Boon has been a true friend and helped them realize their dream.
This year, for its reader friends Mills & Boon has launched a unique Friends For Life pack which gives the every buyer an assured personalized Mills & Boon featuring them on the cover!
The Pack, available for online purchase, consists of three heartwarming romances and is priced @ INR 299 Says Manish Singh, Country Head, Harlequin India, Our readers in India come from varied backgrounds, from leading Bollywood actors to banker and college students to home-makers. And to each Mills & Boon has often been a close friend and companion.
Irrespective of a womans age, a romantic story never fails to stir hope, bring cheer, warmth and passion in their hearts. And that is the thought behind M&Bs Friend for Life campaign.
Male and female residents of India above the age of 18 years can participate in the M&B Cover Model Hunt. To do so, they can log on to www.hqnindia.com for participation details. Entries close on 30thSeptember 2014.