Superstar Mahesh Babu has been signed up as the brand ambassador by leading footwear brand Paragon in a bid to to penetrate South Indian market. The company unveiled its new ad campaign 'Tough & Stylish' featuring Mahesh Babu in Hyderabad on Tuesday, September 9.
"Paragon has always been a global trend setter and I'm proud to be part of a brand that is as dedicated to the pursuit of class and quality as I have been throughout my career," Mahesh Babu said after unveiling the Paragon office collection. The star later took to twitter to announce the brand partnership to his 854K followers.
Joseph Zachariah, Director Marketing of Paragon group said Mahesh Babu personified the glamour of achievement. As Paragon's brand ambassador, Mahesh Babu will take a central role in our brand's campaign promise of being 'tough and Stylish' that rolls out from today.
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