SS Rajamouli's recent release "Baahubali - the Beginning" is scheduled to release in over 5,000 cinema halls in China and it is all gearing up to beat the records of Aamir Khan's "PK" and Shah Rukh Khan's "Happy New Year" (HNY).E Stars Films, which distributed "The Gunman", "Before I Go to Sleep", "The November Man", "Lone Survivor", "Riddick" and many other big ticket Hollywood movies in China, has acquired the theatrical rights of blockbuster movie "Baahubali - the Beginning". It has grand plans for the release of the movie in the country.
Arka Mediaworks Intl., the new sales company established by the film's Hyderabad-based producer Arka Mediaworks, has been instrumental in striking the deal with E Stars Films. Former EuropaCorp executive Francois da Silva, who is the head of the subsidiary company, confirmed the news about E Stars Films bagging the Chinese rights of "Baahubali: The Beginning".
"Baahubali has achieved so many things and acquired such a special position in Indian cinema that we are in the fortunate position of being able to negotiate with top distributors in territories around the world. We are confident of wrapping up major deals in Latin America, Europe and other territories." Variety quoted Francois da Silva's statement.
Aamir Khan's "PK" and Shah Rukh Khan's "Happy New Year", which were released 5,000 theatres each in China, were the biggest Indian releases in the country. Interestingly, "PK" was distributed by E Stars Films. Now, "Baahubali" will be released by E Stars Films in November as a revenue sharing quota import. It is looking at a release pattern of some 5,000 screens, or 18% of available theaters.