Their association dates back to years as director Sreenu Vytla introduced his friends Ram, Gopi and Anil Sunkara are proud owners of '14 Reels' banner when they first produced 'Namo Venkatesa'. Recently this banner received a couple of jolts in the form of 1-Nenokkadine and Aagadu, as two Mahesh Babu's movies have bombed back to back.
These producers anyway know that 1-Nenokkadine is an experimental movie from Sukumar, but they pinned all hopes on Sreenu Vytla's mass action entertainer Aagadu. Much to their shock, Aagadu became one of those top ranking disasters in both Mahesh and Vytla's careers. Realizing that his friends lost huge bets as he delivered something routing and poor, Sreenu Vytla has now offered to direct a film for them for free.
But '14 Reels' heads are not immediately rushing to Sreenu's offer as they have prior commitments to finish including a low budgeted flick with Nani in the lead. There are those who say that Sreenu is catching leaves after fire has engulfed and peeled of the skin completely.