New Delhi: The age-old practice of launching a trailer in full media glare is passé now. The king of romance, Shah Rukh Khan and his buddy-director Farah Khan have kicked-off a new and innovative trend this time. The maverick filmmaker took to her fans and followers on Twitter asking them to tweet using hashtag before `Happy New Year` trailer, and guess what? The tweeples will get a personalised movie trailer in return.
Farah Khan posted: "Send me a Tweet with @HNY & #HNYTrailer and I will personally send you the trailer of #HappyNewYear."