Tata Motors, which is India's largest automobile maker, has signed Soccer Legend Lionel Messi as its global brand ambassador. To increase its market share, Tata Motors approached Lionel Messi to be its face and the Soccer Superstar happily agreed. Messi will be endorsing Tata Motors passenger vehicles for all its markets.
Roping Lionel Messi is part of Tata Motors strategy of aggressive marketing. The first campaign #madeofgreat was filmed in Barcelona and acclaimed filmmaker Daniel Benmayor has directed it. In fact, This is the first Indian brand endorsement of Argentina-born Lionel Messi. Currently, Tata Motors market share stood at 5.72%. The company choose Lionel Messi as its surveys and research proved current generation connects well with football.