It's a well-known fact that India is the world's second largest smartphone market after China. And to top that feat off, India will soon become the world's largest consumer of mobile apps as well. According to a recent study tied around app downloads and usage in India, app downloads will grow from 1.56 billion per annum in 2012 to 9 billion by 2015. That's a baffling growth of as much as 75% in only about 3 years.
The study conducted by Assocham and Deloitte points out the Lok Sabha Elections 2014 as the reason behind the surge. During the elections as many as 27 million people made 227 million interactions (posts and news feeds) on all major social media networks. Not only Facebook played a crucial role during the elections but Twitter also saw 60 million tweets from the day the polls were announced to the day last voting day. Assocham secretary general D.S. Rawat quoted, "Mobile TV registered a 400 percent growth rate in viewership for the country's largest telecom companies as more Indians watched TV on the go. YouTube, the most popular video app is accessed by 35 percent of smartphone users who spend almost 1.5 hours a month on it."
The research also points out that Indians are not very welcoming with paid apps and games. Even if the apps are aptly priced, they are still not downloaded as much as free apps are. Monetization of apps and games is one big question mark for developers when it comes to Indian consumers.
Photo: © Reuters (Main Image)